Thursday, June 14, 2012

Few Pharma Companies Show Interest in Top Level Domains (TLDs)

The list of companies applying for Top Level Domains (TLDs) and what they applied for was released by Icann today. (TLDs if approved and authorized by Icann will become new extensions for URLs and Icann is looking to extend its number beyond the .com, .net, .org....).
Some pharma companies did apply for TLDs but not so many and some big names are clearly not interested.
Here is the list:
Pharma Co Applying for TLDs
Abbott, JNJ, Lilly and Merck lead the pack with multiple applications, but for the most part applications are limited to the companies corporate names. Lilly is the only company applying for a brand name (Cialis) while JNJ applied for a generic word (Baby).

Also worth noting is that there were very few applications for health related words and beside CancerResearch no application for disease or therapeutic area.