Where are my filters?

Using social networks to “filter” the information and connect with the “Experts”.
Great podcast from Knowledge@Wharton (http://knowledge.wharton.upenn.edu): “Emerging Technologies, Part 3: New Tools for a Collaborative Environment”
A talk with Doctor Guido Jouret from Cisco discussing how the technologies such as social networking and mobile, driven by consumers’ adoption, are migrating to enterprises. These technologies are being tested and are being slowly rolled out by large enterprises as young(er) professionals join the workforce and expect the use of these technologies as an entire and critical part of how they function and perform their work. Facebook applications and wiki apps (which are already used in some companies) will help enhance knowledge sharing, searching and development.
One comment of Dc. Jouret correlates very well with how marketer should look at social media and describe how we are (or will be) using our social networks to distinguish the information we are willing to consider. While there is so much information out there and so little time, we are using our social networks to filter the content and connecting with the experts (based on the trust we place in them) to distillate the content to us. Indeed, here lie the benefits of the social network. My recent e-pharma twitter buddies channel to me all day long thoughts, references to content and information that are relevant to my interests in social media and pharma. These are my chosen experts…Big thanks to my filters!
Links:
http://knowledge.wharton.upenn.edu/podcast_archive.cfm?podcastID=32